Avatar worth the cost? - This 3D genius is worth every penny

It must be said that prior to purchasing my inflated entry price and donning my 3D goggles, I was more than a little apprehensive about this film, its budget and the cast of relative unknowns.

I anticipated another big-director, big-budget, big-on-the-CGI disappointment. Oh how I was mistaken. Up to 160 minutes and $500 million investment later, my mind had barely skipped a thought away from the gloriously, almost hypnotically beauty that is Pandora. And they say that was not worth $500 million! I say blue is the new green!

Whether dealing with prehistoric bird-like dinosaurs or fluorescent mushrooms which fondly echo the ‘light as you walk’ dynamics of Michael Jackson’s Billie Jean video, the immersive qualities of the 3D behind this film is worth every penny.

The fact cannot be contended that that this film has already made at least $1 billion profit - surely this silences any argument that any amount of money spent on any art form is excessive.

Is it not a bigger shame to invest $250,000 in a film, which possesses little or no artistic merit? Price and waste are not directly correlated. Do we really want a film industry, or indeed an art industry, which is typified by stagnation not progress, hesitation not innovation?

Are we to dismiss, criticise and launch a moral onslaught at any money spent on art that could have been better spent? If you follow this path it becomes increasingly difficult to justify the cost of any art at all.