Our whole species was brought into being after millennia upon millennia of evolution. Adapting to changes in our surroundings, while difficult for the modern-day homosapien, is a skill that is embedded in our genetic history.
Sunscreen appeared on the market in the 60s even though early forms like “Coppertone Suntan Cream” had existed since 1938. The “Coppertone girl” helped to popularise sun protection in the 50s. (Three-year old Jodie Foster kicked off her acting career in a Coppertone commercial.)
Gwyneth Paltrow, actress, businesswoman and author, is a vocal advocate for the concept of “clean sleeping.” The idea behind this trend is essentially making it your goal to get at least eight hours of quality sleep every night.