E-Soc launches Dragons’ Den competition

DCU’s largest society, the Enterprise Society (E-Soc), which promotes innovation and entrepreneurship among the student population, has launched an exciting Dragons’ Den style competition.

Representatives from Irish Distillers and drinkaware.ie joined members of the society in The Hub on October 23 to discuss details of the competition with students and to reveal what it would take to win.

Entrants are required to create a mechanism that will best promote responsible and paced drinking among students.

Speaking to The College View, Chief Executive of drinkaware.ie, Fionnuala Sheehan said; “drinkaware.ie is very pleased to support this initiative, as students have a valuable role to play in the promotion of responsible drinking. Excessive drinking is particularly prevalent among young adults, including those who attend third-level institutions in Ireland.

“We hope that this competition will encourage DCU students to think carefully about ways in which we can effectively challenge this drinking culture, and we are looking forward to seeing the results of their efforts at the final event in November.”

Ideas for the competition could include a marketing campaign, digital tool or an event or community programme.

In order to be in with a chance of winning the cash prize of €3000, entrants must present their idea to dragon, Bobby Kerr, of Insomnia Coffee fame.

E-Soc Chairperson, Danielle Mathews told The College View; “I can’t wait for the mentoring session at the offices of Irish Distillers, it is going to be a really exciting part of the competition and hopefully will be unbelievably beneficial for all involved.”

Sarah Connolly of Irish Distillers said; “Irish Distillers are thrilled to be working with DCUs E-Soc and drinkaware.ie to promote the important message of responsible drinking while encouraging students to use their entrepreneurial skills.”

The industry-focused competition is open to all degree programmes and is aimed at final and penultimate year students. Entries closed yesterday and the final will take place on November 21.

Jennifer Holmes

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