No make up selfie trend raises over €440k

By Aisling Kett

Donations to the Irish Cancer Society have more than doubled to over €440,000 in the last 24 hours as a result of The No Make Up Selfie for Cancer Awareness campaign. Irish women are posting selfies without make up, and nominating friends to do the same, in an effort to raise funds and awareness for breast cancer.

Donna Parsons from the Irish Cancer Society said the charity had no plans to get directly involved with the campaign as it was one that grew organically online and the charity was directly involved but instead are delighted with the funds and awareness raised.

Parsons added that the selfie trend hasn’t seen a rise in volunteering for upcoming events like Daffodil Day on 28th March. Instead most people are choosing to donate to breast cancer research via text.

It unclear how the viral trend started with stating it is a response to the Neknominations craze, which saw people nominated to ‘neck’ an alcoholic drink in the fastest time possible. Others, such as the, report crime novelist Laura Lippman started the campaign with her response to criticism on the appearance of actress Kim Novak.

Celebrities such as Michelle Heaton and Kym Marsh have now gotten involved.

The campaign has raised over £2 million for Cancer Research UK.

There is also a male equivalent, encouraging men to ‘Man Up and Make Up’ in support of cancer by taking a selfie wearing make up.
The official campaign Facebook page had more than 251,000 ‘likes’ at the time of writing and ‘Text Pink to 50300’ was the top trend on Twitter. The online response has been overwhelmingly positive to the campaign though some have questioned its effectiveness.

If you would like to make a €4 donation to the Irish Cancer Society text Pink or Daff to 50300.

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