The Irish Beauty Show

Bronwyn O'Neill

If you’ve heard about The Irish Beauty Show, but haven’t graced the event out of fear of what the event actually entails, writer Bronwyn O’Neill has reviewed this year’s beauty extravaganza to give you a better idea of what to expect on the day.

Everyone from beauticians to bloggers were out in force at the Irish Beauty Show which took place on Sunday and Monday in the RDS.

The annual event showcases Irish beauty brands, cult beauty products and of course beauty Holy Grail brands like Benefit. The doors opened at 10 am to an immediate flurry of people ready to get their hands on a bargain, with products being sold at a lesser cost than on the high street. There were demonstrations on how to get the perfect contour, nail look and even special effects makeup.

Skin care companies were out in force to sell the latest technology to tighten and rejuvenate the face, from UK salon Opatra Advanced Skincare which offered LED devices to lift, brighten and bring a youthful look to the skin to Elements MediSpa which were offering show goers a free trial on the LED face mask which celebrities like Kim Kardashian and Chrissy Teigen love.

Anyone working at stands that were giving trials or services, like the several teeth whitening stands, was helpful and warm. Although some of the workers did try very hard to push their products onto the consumer and it was almost like you were being pressured into buying the products.

Of course, the Beauty Show had several of Ireland’s top bloggers in tow. There was a huge SOSU stand in the middle of the RDS which was always crowded full of people trying to get their hands on the seemingly always sold out products. Suzanne Jackson, the CEO of SOSU, arrived later in the day to meet her fans and do a talk through her coveted products. Next door to the black and gold SOSU stand was the ever pink Cocoa Brown, run by Irish business woman Marissa Carter. The tiny mogul was warm and friendly as she posed for pictures with a never ending queue of women who adored her products.

Further down were other bloggers stalls including the ever friendly and stunning Rosie Connolly and her Aluxe sunglasses who posed and chatted with streams of girls picking out her sunglasses. Next to her was model Roz Purcell and her Ripe body scrubs which were being snapped up by show goers like there was no tomorrow.

The show was a success all round with the amazing discounts, warm staff, food stalls and endless amounts of products for the beauty obsessed.

Bronwyn O’Neill