Big firms pull ads from YouTube due to harmful content

Ellen Fitzpatrick

Nestle, Disney and Epic Games, the creators of Fortnite, are among the big names that have suspended advertisements due to these claims.

Major global companies have pulled their ads from YouTube after claiming that they had been appearing alongside offensive videos.

Nestlé, Disney and Epic Games, the creators of Fortnite, are among the big names that have suspended advertisements due to these claims.

This news comes after reports of a paedophile network in the comments of YouTube videos in which many of these ads were placed.

One YouTube vlogger Matt Watson has said that he discovered a ‘wormhole’ into a “soft-core paedophile ring” on YouTube’s comment section.

He has said that he has found times where paedophiles were targeting young girls through these comments.

They are said to being making suggestive remarks and spot moments when girls are shown to be in compromising positions like gymnastics.

Although the videos did not have a sexual nature, they paedophiles were able to find glitches in the algorithms that allowed them to gather these clips of young girls.

These videos then were put with ads from the likes of Nestlé and Disney and in many of the videos comments, links were posted to child pornography which were deleted by YouTube when reported.

“An extremely low volume of some of our advertisements were shown on videos on YouTube where inappropriate comments were being made,” a spokesperson for Nestlé said in a statement.

“While investigations are ongoing directly with YouTube and our partners, we have decided to pause advertising on YouTube globally, already effective in North America and several other markets.”

“We will revise our decision upon completion of current measures being taken by Google to ensure Nestlé advertising standards are met.”

Epic Games also commented on the incident: “We have paused all pre-roll advertising. Through our advertising agency, we have reached out to Google/YouTube to determine actions they’ll take to eliminate this type of content from their service.”

YouTube have also said that: “Any content – including comments – that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube.

“We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling comments on tens of millions of videos that include minors. There’s more to be done, and we continue to work to improve and catch abuse more quickly.”

Ellen Fitzpatrick

Image credit: Wikipedia