Taxi app MyTaxi have announced they are merging and rebranding again to become FREE NOW later this year.
Their majority shareholder Daimler have joined forces with BMW to become part of a new mobility brand family which MyTaxi have also decided to join.
The company have previously transitioned brand names as the went from Hailo to MyTaxi in 2017.
The 2017 rebrand cost the company €5 million.
“This is a very positive day for MyTaxi and we are very proud to be a part of this new European mobility powerhouse. As part of this joint venture, we will be able to further develop our reach, technological expertise and innovative capacity,” a MyTaxi spokesperson said in a statement.
“The rebrand to FREE NOW will enable us to shape the future of urban and rural transport even more. With two major global car manufacturers like BMW and Daimler AG backing us, FREE NOW will have an even better foundation for future growth.”
The current MyTaxi app is in use in nine countries and 100 cities in Europe and they have said that they are also aiming to expand this to more areas with the new merger.
They have also stated that there will be no changes of any sort in the functioning of the app throughout the rebranding process.
The app is said to stay untainted, only the name itself will be new but the same “five star” drivers will remain.
“This change will not require any actions from passengers or drivers in Ireland, who will still continue to be serviced and supported by the same existing MyTaxi Ireland team. It will not involve any data migration, technical adjustments or the need to download a new app. We will remain Ireland’s and Europe’s largest e-hailing app, just with a different name,” the company said.
The exact for the rebrand is unknown as of yet and the company have said that it will be announced as soon as they can.
Questions also arose on the data protection and if it would effect customers when going through the merger to which MyTaxi confirmed it will have no impact on the privacy of customers.
“When the change takes effect, Irish customers can still not only avail of the biggest taxi fleet in Ireland, but a greater freedom to explore the large suite of mobility solutions that are on offer around Europe. MyTaxi remains focused on meeting the growing public demand for taxis and the expansion of our regional footprint across Ireland in 2019. 16 million passengers were carried in Ireland by MyTaxi in 2018, our busiest year ever,” they said.
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