Style Soc fashion show imitates art more than art imitates life

Aine O'Boyle

The annual DCU Style Society fashion show took place in the Helix on Thursday, February 21st.

Vivifying Oscar Wilde’s famous quote that “life imitates art more than art imitates life”, the show immersed an audience into a world where reality imitated the beauty of art.

“The DCU Style Fashion Show has been in the works since June 2018, so almost eight months of preparing. The first thing that had to be organised was the venue for the show which the committee decided would be The Helix,” said Chair of DCU Style Society, Emma Collins.

The hostess, Tara Stewart, a DJ with RTE 2FM, set the tone of the evening with her energy levels being reflective of the anticipation among the audience.

“The entire show was just incredible from the models to the Irish brands to the stylists and the crew,” said Stewart in an Instagram post.

“I was pretty nervous… as it was my first MC gig,” she added.

The fashion show exhibited clothing from several Dublin-based boutiques such as Tola Vintage, Dublin Vintage Factory and Folkster along with brands such as Magee, River Island and Penneys.

“We faced pretty much every adversity and difficulty possible in the lead up to the fashion show, whether it was financial support or people not turning up for rehearsals,” said Collins.

“Thankfully, however, we faced a lot of these early on which meant we had time to deal with them as a committee and also allowed for us to receive a lot of help and advice from Clubs and Socs and other committees.” she continued.

The models looked ethereal as they graced the catwalk in the beautiful fairy-like gowns from Folkster, mesmerising the audience as the sparkles glistened under the stage lights.

Alongside the graceful models in flowing gowns were the clean-cut and dapper suits from Magee, specialists in Donegal tweed jackets and suits.

The catwalk featured a variety of styles from streetwear to vintage and formal wear with something to suit the tastes and fashion sense of everyone in the audience.

Set against a minimalistic backdrop of an ornate gold mirror, Grecian-styled columns and a chaise longue, the setting gave the impression of an empty gallery that suddenly came to life as the music boomed through Mahony Hall and the models strutted onto the catwalk.  

The Style Society described the event on social media as a fusion of the senses where “art, music and fashion will collide”.

The sheer magnitude of the event soon became evident once the entire crew came on stage to signify the ending of the show.

“There were so so so many people who made the fashion show a success. Firstly, the show would not have been possible without Bronagh Kelly, Vice Chair or in reality Co-Chair of Style who is the brains of the operation in Style,” said Collins.

“She’s always three emails and two spreadsheets ahead of everyone,” she continued.

From choreographers to stylists, sponsorship, models and lighting, a huge team was involved in every tiny detail of the show.

Another component of the fashion show was Project Young Designer which was held during the interval. PYD features a host of young designers from colleges all across Ireland, giving them the opportunity to present their designs in front of a panel of industry experts.

This year’s winner was given the opportunity to display her winning design in Siopaella, a vintage boutique located in the heart of Temple Bar.

This is isn’t the last you’ll hear from DCU Style for the rest of the semester though, we still have a few tricks left up our extremely glamorous sleeves,” teased Collins.

Aine O’Boyle

Image Credit: Zoë Holman