Ditching fast fashion

Niamh Kinsella

If you want to avoid fast fashion, where do you even begin? 

People are becoming more and more aware of the effects that fast fashion has on our environment. What does fast fashion really mean though?

Loosely, it means any brand that takes trends from the runway and brings them to our wardrobes as quickly as possible. 

Fast fashion retailers like Zara, River Island, Topshop, Bershka and practically any shop you’ll find in any city are using an excessive amount of resources to make their clothes in sweatshops around the world. This, in turn creates so much unnecessary waste for our planet.

Why keep buying from these huge corporate businesses when you can support your local smaller ones and help save the planet?

The prices at vintage shops and some funky charity shops are just as cheap, if not cheaper than some retailers and the quality is usually higher so it’s a better deal. Also, you’re more than likely buying something that’s unique, instead of something that several other people have. 

Vintage shops in Dublin like Tola Vintage, Nine Crows, Lucy’s Lounge and Dublin Vintage Factory have become incredibly popular recently because of the huge rise in people trying to reduce their fast fashion carbon footprint.

These shops sell original and reworked vintage clothes which are super trendy for anyone who wants to buy them.

Some shops also host kilo sales which are perfect if you’re a broke college student. Kilo sales are great because you’re paying for your clothes by weight, which is usually €20-€25 per kilo.

You can save so much money at these sales. From experience, here are a few things you can get for a kilo, four shirts, two branded track jackets, a pair of denim jeans with a jacket and shoes, a jacket, t-shirt, shorts and shoes.

Amazing, right?

However, if you are looking to spend even less money than that, swap shops and markets are probably the best way to go.

Jam Park in Swords has a Market Park every Sunday morning from 12am-5pm where people go to sell their unwanted clothes at a discounted price. It is really worth the visit, because people sell amazing pieces for such affordable prices. Who doesn’t love a good deal while also helping to save the planet?

Slightly closer to home, DCU also has its very own swap shop every Wednesday in the U. The brand “Nu Wardrobe” are behind this amazing initiative. The aim is for students to bring their unwanted clothes to donate, and in exchange they can receive a piece of clothing from the brand that other people have donated. 

Like anything in life, it’s hard to quit buying fast-fashion cold turkey, but a little goes a long way. Hopefully this helps you on your journey to buying more used clothes and we can stop these fast-fashion retailers from dominating the fashion world.

Niamh Kinsella

Image Credit: Joy Nwagiriga