Razor brand “Billie’s” Movember campaign

Róisín Phelan

Razor brand “Billie” announced a new campaign on October 29th in aid of Movember to show that women have facial hair. 

Billie designs razors and shaving products aimed specifically at women. 

Movember is an annual charitable event that takes place in November to raise awareness for male health issues including mental health, prostate and testicular cancer. 

With their campaign Billie aim to support the cause of Movember by promoting it to its consumers and by setting up a donation on the Movember website where it promises to match all donations made, up to $50,000. 

To launch the campaign the brand released a promotional video including women of all shapes and sizes. In the video the women announced that, “women have moustaches too.”

The video states that women go through a lot to hide their moustaches and depicts women waxing, shaving and treating their top lips. 

The women state that they are done hiding say that this Movember, they will be growing out their moustaches alongside their male counterparts. 

“Cause a stache is a stache and we shouldn’t let our perfectly good ones go to waste,” one woman says. 

“Shaving companies have always been created for men which may explain why we’re still overpaying for women’s razors and referred to as goddesses for shaving,” Billie claims. 

Billie says they aim to make shaving more affordable and enjoyable for women saying: “Women shouldn’t be an afterthought in the shaving category. We deserve to have a great shave and no; we’re not paying more for it.”

Billie’s razors currently cost nine American dollars.

The removal of women’s body hair is task that is normalised in western society. 

A vast majority of women engage in it in some regard. According to a study done by Statista, 89 per cent of women in the UK reported removing their body hair during 2016. 

However, the removal of facial hair, or even the acceptance that women have facial hair is not as accepted. 

“Women can be incredibly embarrassed over facial hair. And it’s all relative to that person,” said owner of Waxperts, an Irish hair removal company, Ellen Kavanagh Jones. 

Although all women have some degree of hair on their face, it varies widely depending on a variety of things. For example, the condition hirsutism can affect one to three Irish women in every twenty before menopause. 

According to the HSE the condition causes excessive hair growth on areas including the upper lip and chin. 

It is caused by, “an excess amount of androgens (male sex hormones), or an increased sensitivity to androgens. In most cases, this is caused by polycystic ovary syndrome (a condition that causes cysts in the ovaries and a number of other symptoms).

Data editor for the Guardian US Mona Chalabi wrote in one article, “The removal of facial hair is just as paradoxical – the pressure to do it is recognized by many women as a stupid social norm and yet they strictly follow it. Because these little whiskers represent the most basic rules of the patriarchy – to ignore them is to jeopardize your reputation, even your dignity. 

Billie intends on continuing to highlight the importance of women being comfortable with their body and facial hair, whether that is by shaving, or growing out their moustaches. 

Róisín Phelan

Image Credit: Sonja Tutty