VSCO girls are the latest trend taking over Instagram

Beth Molloy

Processed with VSCO with c8 preset

Gone are the days of the Basic White Girl strutting around in her UGG boots sipping nonchalantly on her Starbucks pumpkin spiced latte. You probably remember her, in fact you might have even been her.  Well she’s old news now. In her place is the VSCO Girl with a scrunchy in her hair, her Birkenstocks on her feet and a Hydro Flask in hand for the world to see.

Trying to identify one? Well she’s probably sporting an over sized  t-shirt and layers of bracelets on her arms, and don’t forget the pukka-shell necklace on her neck. She carries her Fjallraven backpack on her back with her metal straw, and her disposable camera is always at the ready to snap that perfect sunset pic.

A VSCO-girl is typically a young white woman who is social media obsessed and more than likely relatively rich. The VSCO-girl lifestyle doesn’t come cheap, according to Fox Business it costs in the region of $229.89 (that’s €205.40) to secure just the basics of the VSCO-girl lifestyle.

Launched in 2011, VSCO (pronounced visco) is a photo editing app that allows its users to share to other apps, including Instagram. The app features “powerful presents and editing tools” that allow the user to enhance their photos and videos.

VSCO boasts about 20 million weekly active users, most of whom are under the age of 25.

Originally the term VSCO Girl started out as a way to describe a young woman who used the photo app. However, it soon became a term used for girls who are considered  to be a conformist to the standards set on social media, making them “basic”. 

The term emerged for one of the first times in a video published on YouTube in January by Greer Jones. In this video Jones documents her mock “transition” to a VSCO-girl.

She sarcastically introduced the video by saying “Today I’m going to be trying to become a VSCO-girl, because that’s my life goal, you know, I’m not focusing on college, not focusing on my grades, because that’s irrelevant.”

Ever hear someone “sksksk” or “I oop” before and wonder what does that mean? Well these terms are synonymous with the VSCO-girl. Urban Dictionary defines “sksksk” as a “phrase a basic white girl makes when she drops her Hyrdo Flask.” “I oop” on the other hand, is used to acknowledge a mistake.

This vernacular adopted by the VSCO-girl however has its origins in the black community on Twitter. Drag queen Jasmine Masters is credited with coining the phrase “I oop”. 

Being a VSCO-girl is all about the ~aesthetic~ and a quick search of “VSCO girl” on Youtube will bring you to a rabbit hole of VSCO-girl inspired room makeovers and tips and tricks on how to perfect the art of becoming a true VSCO-girl. There’s even VSCO-girl inspired dates.

Interested in trying the trend? Check out Hannah Meloche on VSCO and Instagram for some guidance. With over 1.7 million followers on Instagram, she’s a good place to start to get some inspiration.

On her accounts you’ll find all the traits of an authentic VSCO- girl. Pictures of her oat milk coffee, over sized t-shirts, Mario Badescu facial sprays and scrunchies every colour of the rainbow. She’s got it all. 

But you better act quick. Like all things on social media the VSCO-girl’s days are undoubtedly numbered. It’s only a matter of time before someone younger, cooler and more social media savvy replaces them. Then they’ll join the basic white girl in the pile of all the other social media lifestyle trends left for dust.

Beth Molloy

Image Credit: Good Free Photos