Coronavirus has brought out the best in Irish brands and influencers. Companies and people are coming together for the greater good and are helping in the fight against coronavirus and the effect it is having in Ireland. Here are some of the brands and influencers doing selfless work during this time and the many different ways they are lending a hand.
A number of Irish companies are donating food to our frontline workers or vulnerable people forced to cocoon. Fulfil Nutrition who make the Fulfil protein bars have donated 16,000 bars to help “fuel the frontline” as well as giving generously to some influencers’ giveaways.
Bally Maguire Foods in Lusk, North County Dublin have to remain open as essential workers in the food industry. They are doing their part by making fruit and vegetable hampers and delivering it to the elderly people in their community. The company are also giving free food to their employees to help feed them and their families as they have been working tirelessly since the start of the pandemic.
A lot of Irish companies are providing the HSE with much needed hand sanitiser, most of them being distilleries. The producer of Jameson and Power whiskey is providing healthcare workers with large quantities of alcohol gel to cope with the huge demand. The gel is essential for killing the virus and is needed by everyone working in hospitals and other healthcare settings.
Listoke Distillery who are known for making gin, started making hand sanitiser for themselves and their staff. They then realised the demand across Ireland and halted their gin production to start making hand sanitiser for hospitals, which they can do with the same ingredients used in producing gin.
An Post has just announced a new service where family members can ask people working in the local post office to check in on an older or vulnerable person during this pandemic. As well as this, they are going to offer a free same-day newspaper delivery service to households of those cocooning across the country every weekday.
Irish brands are not alone in their efforts, some Irish influencers are using their platform for good during this crisis. Louise Cooney, a fashion blogger from Limerick, has helped to raise over €60,000 for Pieta House. The counselling service reached out to her as they have experienced a rise in calls due to the coronavirus pandemic. She said, “This is a very testing time for everyone, with the Darkness into Light walk being postponed this year I wanted to help raise much need funds.” Cooney herself donated €1,000.
Another Irish influencer and radio broadcaster who is doing their part in this crisis is Doireann Garrihy. She has organised multiple giveaways for frontline staff. In her latest giveaway Garrihy has teamed up with numerous brands, some international, some Irish, including Manhattan Popcorn, Fyffes Ireland, Brady’s Coffee Ireland, Lucozade and many more who have all donated some of their products for the giveaway. People are nominating workers who are in a crucial industry in this pandemic in the comments and she will surprise them by sending the group of people all of the delicious and helpful goodies.
Although this pandemic has tested our nation, the selfless nature of Irish people is never too far away.
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