DCU start-up OpinionX reaches the finals of Business Plan Competition

Callum Atkinson

DCU start-up OpinionX is among the 12 finalists in the Ireland Funds Business Plan Competition.

The company was founded in October 2019 by Daniel Kyne, a final year marketing, innovation and technology student along with Darragh O’Flaherty, a final year computer applications student in October of 2019. 

Kyne was named in the Sunday Business Post 30 Under 30 list in 2017 and has amassed a strong array of experiences in the tech, social innovation and entrepreneurship space in a short period of time.

He was a founding member of the Digital Youth Council of Ireland and is also a member of the international advisory board to the Excited Digital Learning Movement.

OpinionX is best described as “a qualitative survey tool to help organisations understand large groups of people and their complexities”. Using machine learning, the service is able to “combine the familiarity and scale of an online survey with the flexibility and richness of insight of a focus group.”

According to OpinionX’s website, “unstructured qualitative information quickly becomes an overwhelming task to analyse.” They say they can help other companies by “cutting costs and confusion” in their qualitative research while “adding actionable clarity”. 

Last week, OpinionX partnered with DCU students’ union for one of their first projects. They launched a discussion that aimed to “help the university identify how they can support students’ remote learning”.

The discussion gained traction and within the first 20 hours, 200 students cast over 10,500 votes.

As one of the shortlisted teams in the Ireland Funds Business Plan Competition (BPC), OpinionX will be competing for a share of a €27,000 prize fund.

Start-ups funded by the BPC have gone on to raise €5.66m in follow-on funding, according to the National Digital Research Centre.

OpinionX is up against six start-ups from Trinity College Dublin, two finalists from Queen’s University Belfast as well as one each from NUI Galway, Dublin Business School and Maynooth University.

Each finalist will now participate remotely in a four-week programme of workshops, bringing their ideas from concept to pitch, and they will receive mentoring and feedback throughout the process.

The competition will end with a final pitching event in June. Prizes will be awarded at this event. First place receives a €15,000 cash prize, while second place receives €7,000 and third place receives €2,000.

Callum Atkinson

Image Credit: DCU