Dyson Airwrap: Worth the investment or just excellently marketed? 

Hannah Daygo and Meghan O’ Halloran

The latest hairstyling trend has been dubbed “the PS5’s girl version”. The Dyson Airwrap, with its futuristic design, wraps your hair instantly and “creates voluminous curls and waves without extreme heat” according to its website. But is it worth the hype?

Miel Perias, a 30-year-old office worker based in Dublin, exchanged her Babyliss curler for the Dyson Airwrap at Christmas. According to Perias, the Airwrap requires “not much effort”, especially since she doesn’t know how to curl her hair using a hair straightener.

“When I got it, I thought it was worth it. I didn’t use the Babyliss one after I got the Airwrap,” Perias said.

It’s no surprise that Dyson has a history of quality products. Since setting a precedent with their high quality vacuums cleaners, the Airwrap had a legacy of trusted design and technology to live up to.

Perias felt the Airwrap made styling her hair easier, however, as for the price she said: “I don’t think it’s really worth spending €500 to be honest, unless you are one of the artistic hair stylists.”

While suggesting Adverts.ie for a cheaper price, Perias still recommended buying the Airwrap directly from Dyson to ensure you will receive a warranty and 30 days return policy.

A second opinion

18-year-old Caragh Mallen, a first-year student studying in Technological University Dublin, spoke of her experience with the Airwrap and why it discouraged her from investing in the product.

Due to the marketing of the product’s promise of ease of use and shorter length of time to style, Mallen was sold and decided to join the masses and buy the Airwrap.

When she went to her salon for a hair appointment, she asked her stylist’s opinion on the Airwrap and requested for it to be used on her hair. Her experience however surprised her, and actually prevented her from making the purchase.

“My hairdresser used the Dyson Airwrap to blow dry and curl my hair. I have extensions and dyed blonde hair and I found that after my appointment my curls weren’t as sleek as they usually are. My hair was frizzy.

“It stopped me from buying one because that had been done by a professional and it was clear the cause was the Airwrap and not the stylist.

“I feel like people think it will be easier to use if you find it hard to style your hair, also I think you have to use just as much treatments and heat protectors especially with dyed hair or extensions and yes it saves time but you don’t get the same curl as with an ordinary curler.”

So, is the Airwrap worth spending your money on? 

Just like any product, it comes down to preference. It’s almost as if we are having the age-old debate of Apple versus Android.  

The division is clearly visible. While it appears beneficial for stylists or for those of us that struggle to style our hair, depending on your hair type it may not be the saviour in your life that it claims to be. 

In the end, the decision comes down to parting with that €500 in your bank account, and let’s face it, as a college student, you probably already spent it in Starbucks on an oat latte. Deal or no deal?

Hannah Daygo and Meghan O’ Halloran

Image credit: Dyson