We live in a society where body positivity and self-love takes over our social media feeds every day. However, for some, accepting their bodies is simply not that easy, no matter how hard they try. While the term “Body Positivity” blew up in recent years and has been loved by many, there was still something missing in the concept for others, so much so that they turned to “Body Neutrality” instead.
Gone are the days of the Basic White Girl strutting around in her UGG boots sipping nonchalantly on her Starbucks pumpkin spiced latte. You probably remember her, in fact you might have even been her. Well she’s old news now. In her place is the VSCO Girl with a scrunchy in her hair, her Birkenstocks on her feet and a Hydro Flask in hand for the world to see.
Iconic fashion brand and lingerie chain Victoria Secret announced a number of fresh faced new models, including transgender and plus-size for their latest campaign just over a week ago. After a number of controversies surrounding derogatory statements made from the company’s former senior creative officer Ed Razek, the chain have transformed their image to include women of all shapes, sizes and backgrounds.