Emily in a stereotype of Paris

October 28, 2020

While you might choose to tune in for the bright outfits and scenic backgrounds, the inaccuracy and blatant racism are too prevalent to ignore.


Goujons taste just as good in takeaway boxes

October 28, 2020

We won’t take little things, like an hour with your mates chatting over goujons (best in Ireland) or dodgy dance moves to Westlife with your mates, for granted anymore.


Why you should use SPF all year round

October 14, 2020

Sunscreen appeared on the market in the 60s even though early forms like “Coppertone Suntan Cream” had existed since 1938. The “Coppertone girl” helped to popularise sun protection in the 50s. (Three-year old Jodie Foster kicked off her acting career in a Coppertone commercial.)


To travel or not to travel, that is the question

July 21, 2020

“I think we’re gonna be very good with the coronavirus, I think at some point that’s going to sort of disappear.” Despite the wishes of certain world leaders, the COVID19 pandemic doesn’t seem likely to


From part time job to front-line position

April 14, 2020

“Hand sanitising stations and boxes of rubber gloves at the entrances of supermarkets serve as a constant reminder of how the local supermarket could potentially become a high health risk to workers and customers alike, if the necessary precautions are not undertaken”


OnlyFans: What is it and can it be dangerous

April 13, 2020

The idea of female nudity instead became associated with sin and shame, a one-way, non-refundable ticket out of The Garden of Eden. It may be acceptable for Adam and Eve to be depicted as naked in the Story of Creation but the taboos of nudity and partial nudity are topics that still create controversy in the 21st century world of Instagram.


Pretty Little Thing ad banned for being “overly sexualised”

March 15, 2020

There is an extremely thin line between what is deemed as popular culture and what is seen as degrading, as is the line between creating a clever marketing idea and causing offense. The age old marketing 101 phrase “sex sells” may come to mind. This is a tool that has been widely used since the 1950’s. This was when the focus changed from featuring women as domestic goddesses and great mothers in an effort to sell products to presenting the public with a different, more independent kind of woman. 


Achieving a minimalist lifestyle

February 5, 2020

Christmas is a period of overindulgence. Santa delivers the entire Smyth’s catalogue to certain households as the adults purchase hover boards, the latest phone that makes your old one seem obsolete and the other gimmicks that you need to buy a significant other to fill the void you both feel in your everyday lives.  We lament our bank balances, the household waste and the fact that most of these Christmas 2019 “must-haves” will never see the light of day again. Yet, queues upon queues of consumers flock to high street stores at ungodly hours to browse the sales. 


When PR stunts go wrong

December 11, 2019

PR disasters can be quickly turned into free advertisement; this is a skill that some of the more traditional companies have not learned


The complex case of Lisa Smith

December 11, 2019

Death threats via voice message to a UCC lecturer on Contemporary Islam. Viral hate videos orchestrated by what are now well known social media presences. Anti-Islamic flyers distributed outside a refugee centre in Roscommon. Islamophobia is a growing issue in Ireland.