The Poppy Enigma

March 2, 2020

YouTube is a platform that can take average people to stardom in a split second, but it is also a haven for odd and disturbing online content. Since its conception in 2005, YouTube has created celebrities like Justin Bieber, Bo Burnham and Carly Rae Jepsen; it’s no wonder people use the platform to launch their careers.


How and why ASMR went global

December 11, 2019

How did ASMR videos flood YouTube and manage to get a spotlight in the media? If you enjoy the sound of someone chewing loudly, whispering softly in your ear or tapping their nails against a table, then you will probably be a fan of ASMR.


VSCO girls are the latest trend taking over Instagram

November 13, 2019

Gone are the days of the Basic White Girl strutting around in her UGG boots sipping nonchalantly on her Starbucks pumpkin spiced latte. You probably remember her, in fact you might have even been her.  Well she’s old news now. In her place is the VSCO Girl with a scrunchy in her hair, her Birkenstocks on her feet and a Hydro Flask in hand for the world to see.

The Hype

Shane Dawson reinvents YouTube

October 16, 2019

Youtuber Shane Dawson is paving the way for a new kind of YouTube. Previously known for his conspiracy videos and edgy humour, Shane has kept a steady fanbase since he started on the platform 19 years ago.


Youtube, the architect of its own downfall

March 20, 2019

Scandals are once again threatening to swamp the world’s most popular video platform as critics circle and a backlash from advertisers and content creators grows. Will a second so-called ‘adpocalypse’ lead to a clear out

The Hype

Shane Dawson fails to get “inside the mind” of Jake Paul

November 14, 2018

The horror movie motifs are the first thing that strike you when watching ‘The Mind of Jake Paul’. Quick edits jump out featuring dramatic music and shots of maniacal laughter more befitting a show about the Zodiac Killer than a vlogger.


Get Fit For Free on YouTube

September 27, 2017

Getting fit and starting to workout doesn’t have to mean breaking the bank to pay for expensive equipment or memberships thanks to YouTube and vloggers.


Inspirations: Gigi Gorgeous

February 10, 2016

I logged into my account as usual that December morning, however, nothing prepared me for what I was about to encounter. It was a video entitled “I am transgender”. Growing up with four brothers in a family that worshipped football, this was like nothing I had ever seen, I was in awe.


Ré an Vlag

February 16, 2015

Samhlaigh tú féin ag suí ansin i do sheomra leapa, ceamara ar siúl agat agus tusa ag labhairt leis agus ansin ag uaslódáil an físeán go YouTube. Ansin samhlaigh go bhfuil tú anois ar chainéal

News Features

Mass Media’s Migration

April 30, 2014

Kevin Kelly discusses how websites such as Netflix and Youtube have revolutionised programming and the impact of this on our TV screens.